Dick Powell is co-founder of internationally renowned design and innovation company Seymourpowell. Dick is the immediate past Chairman of D&AD, and has twice been its President. As Chairman, Dick was a mentor to the team at D&AD and strove to call on government and business leaders to recognise the value of embedding design and creativity into the DNA of British businesses.

Dick has appeared on numerous radio and television programmes alongside business partner Richard Seymour, and has sat on the boards of the Design Council, the Design Business Association, the D&AD Executive, Samsung’s International Design Advisory board and Design Singapore’s International Advisory Board.

With over 30 years’ experience, Dick Powell believes passionately that design is not just about being different or more stylish, but about being better – better for people, better for business and better for the world.

Dick and Richard took this idea to television, making 12 programmes for Channel 4 (Equinox, Designs on Your…, and Better by Design) that followed the development of new products, from the genesis of new ideas through to their realisation. They brought fresh thinking to kitchen bins, razors, burglar alarms, the economy airline seat and the all-important shopping trolley.

Most famously perhaps was the design of a bra for the bigger bust, and for an innovative toilet.

Dick believes passionately in the role of creative people of all disciplines in shaping our future, and particularly in the intimate relationship between innovation and design to create things which are Better by Design.