Known for his infectious laughter and healthy appetite, Yang is also famed for shaping the creativity in Asia. Under his leadership, JWT won ‘Agency of the Year’, he was named ‘Creative of the Year’, and his client won the ‘Brand of the Year’ award.

The advertising campaigns Yang led, topped the Global Gunn Report numerously, won China, its first-ever Cannes Grand Prix, and claimed the all-time most awarded print campaign in the world.

His creative reputation, solid leadership and consistent track record earned him a place on the Cannes Chimera Committee, where he was mentor to the ‘Grand Challenges Exploration’ in Seattle, organized by the Bill & Melinda Gates Foundation.

Beside his achievements in advertising creativity, Yang is also known for his structural and spatial design projects. He and his teams have won the Grand Prize at the Design for Asia Awards, The International Architecture Award, Chicago Athenaeum Good Design Award, World Architectural Festival, Architectural Review House Award, and the President’s Design Award (Singapore).