The President*s Design Award (P*DA) Studio Tours offer an intimate look into the creative workspaces of the recipients of Singapore’s highest design accolade. In this half-day journey, participants will step inside The Press Room, led by Creative Director Kelley Cheng (P*DA 2020 Designer of the Year), and also check out Kult Kafé’s Pop Art Space, led by Co-founder and Creative Director Steve Lawler and Becca Lou, Animator of EYEYAH! (P*DA 2020 Design of the Year). Get up-close with the recipients for insights into their creative process and practice, and a first-hand experience of design behind the scenes.

Start a magazine. Publish books. Run a gallery-cum-bar. Teach graphic design. Nurture the next generation of creatives. It is no wonder Kelley Cheng introduces herself not as a designer but a “modern-day polymath”. Besides starting iSh, a magazine that introduced design to the masses in 1999, Kelley oversaw the creation of over 1,000 art, design and architecture books. Kelley later launched her studio, The Press Room, as well as Night & Day and 15 Minutes, two much-needed spaces for Singapore’s burgeoning creative community. A storied 20-year career has not stopped Kelley from looking out for her next adventure. “This is the true spirit of any creative”, she says.

Climate change, fake news and food security are complex topics that stump even adults. But EYEYAH! has made them palatable and engaging for children. The educational platform uses visual communications to break down social issues that make audiences pause, ponder and perhaps change for the better. The team collaborates with creatives from around the world to offer a global perspective on social issues while nurturing creative thinking. EYEYAH! is a powerful example of how visual design can not only captivate, but also educate – helping the young view the world with fresh eyes, and be part of the change they want to see.

Starting Point: National Design Centre
Ending Point: Kult Kafé at The Grandstand

Additional Info: Please note this is a physical event capped at 20 pax, with small groups of 2 to 5 pax, depending on the prevailing COVID-19 safe management guidelines. Transportation will be provided. There will be a complimentary choice of tea or soft drinks at Kult Kafé. As Kult Kafé is a F&B outlet, please be informed that only fully vaccinated individuals will be eligible to join the tour. Participants are to take care of their personal belongings at all times. Dsg will not be liable for any loss, damage, delay, inconvenience or direct or consequential loss, however, caused. Confirmed participants will be notified via email with more details. A minimum of 15 pax will be required for the tour to proceed.