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  • [PDA 2020 Jurors’ Forum] Creating a Better Future by Design – In Conversation with Design Changemakers features 5 jurors from the PDA 2020 Jury Panel

[P*DA 2020 Jurors’ Forum] Creating a Better Future by Design – In Conversation with Design Changemakers features 5 jurors from the P*DA 2020 Jury Panel

Speak to jury members in a public forum organised In conjunction with the President*s Design Award (P*DA) Jury Session!

As 2020 comes to a close, we reflect on the changes that the past year has brought, and how this has affected the role of design and designers in the new normal. How can designers contribute to these conversations of change, and how can design create a better future, raise the quality of life and enable economic transformation? Come hear from our design changemakers from various disciplines and backgrounds and be inspired from their work in driving change through human-centered design. Dialogue with them and see how you can create a better future by design.

Speakers: Dick Powell, Chan Soo Khian, Lekshmy Parameswaran and Welby Altidor

Moderator: Melissa Kwee

Please register at this link: EVENTBRITE

Presented by the DesignSingapore Council and supported by the National Design Centre.

This event is part of the National Design Centre’s “A Future By Design” programme line-up for December 2020.



Mr Dick Powell – Chairman of D&AD, Co-founder and Chairman of Seymourpowell (UK)


Dick Powell is co-founder of internationally renowned design and innovation company Seymourpowell. As the current Chairman of UK-based D&AD, he calls on government and business leaders to recognise the value of embedding design and creativity into the DNA of British businesses. He has sat on boards of the Design Council, the Design Business Association, the D&AD Executive, Samsung’s International Design Advisory Board and the Design Singapore’s International Advisory Board.


Mr Chan Soo Khian – Founding Principal & Design Director of SCDA Architects (SG)


Soo K. Chan is the founding principal and design director of SCDA, a design studio that integrates architecture, interior design, landscape architecture and product design to create holistic spatial experiences. SCDA has offices in Singapore, Shanghai and New York. Soo K. Chan is the recipient of the AIA international and AIA NY award for Architecture, three Royal Institute of British Architects International prizes, the President*s Design Award, the SIA-Getz Prize for Emerging Architecture, and nine Chicago Athenaeum awards.


Ms Lekshmy Parameswaran – Co-founder of The Care Lab (ES)


Lekshmy is an international award-winning designer and Care activist who has been working in the area of health and care for two decades. In 2008, she co-founded fuelfor, a specialist design consultancy working with the health and care sectors in countries like Singapore, Netherlands, USA, India and Spain. Lekshmy holds a Master of Engineering degree from Cambridge University and a Master of Arts from the Royal College of Art in London. Lekshmy received the P*DA Design of the Year in 2018 for “Who Cares? Transforming the Caregiving Experience in Singapore”.


Mr Welby Altidor – Group Chief Creative Officer of Cityneon Holdings (SG)


Welby is currently Group Chief Creative Officer for Cityneon, where he leads design studios in Los Angeles, Las Vegas and Singapore since 2017. He inspires and guides the growing pool of talents at Cityneon and Victory Hill Exhibitions while expanding the network of world-class creators working with Cityneon. Before Cityneon, Welby spent 16 years working at the live entertainment company Cirque du Soleil.


Ms Melissa Kwee – CEO of National Volunteer & Philanthropy Centre (SG)


Melissa is the CEO of the National Volunteer & Philanthropy Centre (NVPC), where she leads the mobilisation of resources and people to aid in community development. She was the Chairman of Halogen Foundation, a youth leadership organisation and President of UN Women Singapore, where she tackled trafficking issues and initiated various community campaigns to engage and empower youth as advocates. Melissa has served on many public service and community boards such as the National Arts Council, the Singapore Repertory Theatre, the ITE Board of Governors and Prison Fellowship International.



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