Welby Altidor is a trailblazer in experience-making and organizational design, renowned for his ability to shape groundbreaking narratives and craft unforgettable moments. Formerly Executive Creative Director at Cirque du Soleil, where he led the creation of iconic shows like Luzia and Michael Jackson ONE, Welby now drives innovation as the Chief Creative & Innovation Officer at NEON. His latest achievements include enhancing the beloved Impressions of Monet, which captivated over a million visitors, and launching the magical Harry Potter: Visions of Magic immersive experience at Resorts World Sentosa. 

At the heart of Welby’s practice is a fresh, forward-thinking perspective fueled by his passion for innovation and deep experience in design’s transformative power. Whether collaborating with global brands like Disney and Universal or leading multi-disciplinary teams, Welby seamlessly blends creativity with strategic vision to deliver experiences that resonate on both personal and collective levels. 

As the author of Creative Courage and now the Lead Jury for Experience-Making at the President’s Design Award 2025, Welby is committed to championing design excellence and inspiring the next generation of creators. His work reflects a rare balance of expertise and curiosity—continually redefining what’s possible in immersive storytelling, organizational transformation and business impact.