Jury Citation
EYEYAH! is an educational platform that uses engaging learning materials and events to help
children understand important social, environmental and economic topics. Through its magazines,
toolkits, interactive workshops, exhibitions and even an app, EYEYAH! nurtures children’s
creative and problem-solving skills in a playful and original way.
Each issue is painstakingly researched in consultation with subject matter experts, educators
and parents. For example, after learning that the perception of “ugly” food items contributed to
food waste, EYEYAH! created a family of “ugly” vegetable characters to change minds. The
augmented reality experience was showcased to thousands of children and families at Singapore’s
ArtScience Museum.
EYEYAH! is used in various educational set-ups around the world. Numerous schools in Singapore,
the United Kingdom and the United States use it as part of their teaching materials. Its
worksheets are featured monthly on the South China Morning Post’s Posties, one of Hong Kong’s
top educational newspapers. Apple also recognised the EYEYAH! App as the top free app of the
week when it was launched.
The Jury commends EYEYAH! for using design in a humorous yet sophisticated way to help children
learn about the world they live in. Though modest in scale, the project has huge potential for
global impact.
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JURORS
Nominator Citation
Adrian Lim
Executive Director
Media Literacy Council
EYEYAH! was a recipient of the Media Literacy Council’s second iteration of Better Internet x
Youth Call-for-Proposals. Their project was an app version of its Internet issue, which has
since been used in primary schools as part of a workshop to promote safer internet usage.
Its interactive designs have piqued students’ interest in the topic and the accompanying
activities have helped them to learn how to navigate the digital world safely and responsibly.
We are glad to have worked with EYEYAH! to provide education on internet safety and media
literacy. They have used design and technology to capture the attention of students and enhance
their understanding of responsible internet usage.